Top It Marketing Inc.

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October 2025

Google-My-Business

Why This Local Business Wasn’t Getting Calls Despite High Google My Business Views

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It’s every local business owner’s dream: your Google My Business (GMB) profile is getting hundreds—or even thousands—of views every month. Yet, your phone isn’t ringing. What gives? High visibility doesn’t always translate into customer action. Let’s break down why this happens and how to fix it. Missing or Weak Call-to-Action (CTA) Views don’t convert if users don’t know what to do next. A GMB profile without clear CTAs—like “Call Now,” “Book Online,” or “Get a Quote”—leaves potential customers hanging. Fix: Update your profile with a prominent phone number and strong CTAs in both your description and posts. Outdated or Inaccurate Information Nothing frustrates a potential customer more than wrong hours, addresses, or phone numbers. Even if your listing is visible, users may leave if they can’t trust the info. Fix: Regularly audit your GMB profile for accuracy. Ensure your NAP (Name, Address, Phone) is consistent across all online platforms. Poor or Unappealing Photos High-quality photos can drive clicks and calls. Low-quality images, or no photos at all, fail to inspire confidence in potential customers. Fix: Add professional photos of your business, products, or team. Include captions that highlight services or unique features. Negative or Unmanaged Reviews Customers often read reviews before calling. A business with unanswered negative reviews can deter even interested leads. Fix: Respond promptly to reviews, thank positive reviewers, and professionally address complaints. Encourage happy customers to leave reviews too. Lack of Messaging Options Some users prefer messaging over calling. If your GMB doesn’t allow direct messaging, you could miss out on leads. Fix: Enable GMB messaging and consider integrating click-to-call buttons on your website and listing. Not Targeting the Right Search Queries Your listing may be visible, but perhaps it’s showing up for irrelevant searches. Views are good, but qualified leads matter more. Fix: Optimize your profile with local keywords and services your ideal customers search for. The Bottom Line High Google My Business views are great, but visibility without conversion is wasted potential. By updating your profile, adding strong CTAs, managing reviews, and ensuring accurate information, you turn views into actual calls—and real customers.

SEO-Techniques

10 Rarely Used SEO Techniques That Will Double Your Traffic in 2025

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SEO is evolving faster than ever. Between AI-generated results, voice search, and Google’s ever-changing algorithms, traditional keyword tactics aren’t enough anymore. To win in 2025, you need to go beyond the basics.Here are 10 rarely used SEO techniques that can skyrocket your organic traffic this year. Optimize for Answer Engines (AEO) Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews are shaping the future of search. Create concise, factual, and context-rich answers that AI can quote directly. Add FAQ schema and make your headings sound like questions. Focus on Generative Engine Optimization (GEO) AI tools pull from diverse sources. Write well-structured, brand-consistent, and expert-level content that generative engines trust and reference. Think beyond ranking — aim to be cited in AI-generated answers. Create “Data Assets” Instead of Just Content Unique data wins backlinks. Conduct small original surveys, release industry insights, or share trend reports. Other creators and journalists love linking to verifiable data. Optimize for “Zero-Click” Visibility Users often get answers without clicking. Use featured snippets, People Also Ask boxes, and schema markups to dominate zero-click searches and still boost brand visibility. Use Internal “Content Hubs” for Authority Cluster your content around core topics. Create pillar pages and link to supporting articles that dive deeper. This boosts topical authority and keeps users exploring your site longer. Refresh Old Content with AI Insights Leverage AI tools to analyze SERP intent shifts, missing entities, and readability. Then refresh outdated posts with new data, better structure, and modern relevance. Target Emerging Search Platforms People don’t just search on Google anymore. Optimize for YouTube, Reddit, Quora, and TikTok search. Each has its own algorithm and massive untapped organic reach. Build E-E-A-T Through Author Profiles Google’s algorithms favor content with real human expertise. Use detailed author bios, verified credentials, and LinkedIn links to show your credibility. Optimize for Visual Search With Google Lens and Pinterest Search growing, image SEO matters again. Add descriptive alt text, structured data, and AI-readable filenames to your visuals. Use Predictive SEO Analytics Instead of reacting to drops, use tools that forecast keyword trends and predict content decay. Staying proactive keeps you ahead of algorithm updates and competitors. The Takeaway 2025 SEO is no longer about keyword stuffing or backlinks alone — it’s about visibility, authority, and adaptability. Use these under-the-radar tactics, and you’ll not only double your traffic but future-proof your content for the AI-driven web.

Answer-Engine-Optimization

Answer Engine Optimization (AEO) and Genarative Engine Optimization

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The world of search is changing fast. Traditional Search Engine Optimization (SEO) focused on ranking high in Google’s results. But with the rise of AI-powered answer engines and generative search tools like ChatGPT, Perplexity, and Google’s AI Overviews, a new era has begun — one driven by Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). What is Answer Engine Optimization (AEO)? AEO focuses on making your content easy for AI assistants and answer engines to understand and quote directly when providing quick, accurate responses.The goal isn’t just to rank — it’s to be the answer. How to optimize for AEO: What is Generative Engine Optimization (GEO)? GEO is the next evolution — optimizing content so AI-driven generative engines can interpret, synthesize, and use your content in their generated outputs.It’s about training AI models to understand your brand, not just your keywords. How to optimize for GEO: Why It Matters As users shift from typing queries into search bars to asking AI assistants for advice, directions, or product recommendations, the brands that master AEO and GEO will stay visible — and trusted — in this new ecosystem. The future of SEO isn’t just about search results.It’s about being part of the answer.