It’s every local business owner’s dream: your Google My Business (GMB) profile is getting hundreds—or even thousands—of views every month. Yet, your phone isn’t ringing. What gives?
High visibility doesn’t always translate into customer action. Let’s break down why this happens and how to fix it.
Missing or Weak Call-to-Action (CTA)
Views don’t convert if users don’t know what to do next. A GMB profile without clear CTAs—like “Call Now,” “Book Online,” or “Get a Quote”—leaves potential customers hanging.
Fix: Update your profile with a prominent phone number and strong CTAs in both your description and posts.
Outdated or Inaccurate Information
Nothing frustrates a potential customer more than wrong hours, addresses, or phone numbers. Even if your listing is visible, users may leave if they can’t trust the info.
Fix: Regularly audit your GMB profile for accuracy. Ensure your NAP (Name, Address, Phone) is consistent across all online platforms.
Poor or Unappealing Photos
High-quality photos can drive clicks and calls. Low-quality images, or no photos at all, fail to inspire confidence in potential customers.
Fix: Add professional photos of your business, products, or team. Include captions that highlight services or unique features.
Negative or Unmanaged Reviews
Customers often read reviews before calling. A business with unanswered negative reviews can deter even interested leads.
Fix: Respond promptly to reviews, thank positive reviewers, and professionally address complaints. Encourage happy customers to leave reviews too.
Lack of Messaging Options
Some users prefer messaging over calling. If your GMB doesn’t allow direct messaging, you could miss out on leads.
Fix: Enable GMB messaging and consider integrating click-to-call buttons on your website and listing.
Not Targeting the Right Search Queries
Your listing may be visible, but perhaps it’s showing up for irrelevant searches. Views are good, but qualified leads matter more.
Fix: Optimize your profile with local keywords and services your ideal customers search for.
The Bottom Line
High Google My Business views are great, but visibility without conversion is wasted potential. By updating your profile, adding strong CTAs, managing reviews, and ensuring accurate information, you turn views into actual calls—and real customers.
